How to Control your Search Engine Rankings

January 14th, 2009

by Brent Sweet

Regardless of what is said on the internet there are several different ways to get good search engine rankings. It is also a lot easier that some people would like you to think. It simply amazes me how many sites are ranked that have no clue what they are doing. The ones that are number one, but it is obvious that they aren’t really optimizing for that word. The reason I wrote this is to give you some things that you can focus on to get your site ranked well.

First of all I want to say there are many things you can do, that are completely within your control to move yourself up. If anybody here has ever studied six sigma or anything like that you will know that you really only need to focus on things in your control. It is ultimately a waste of time to focus on things out of your control.

So what can you control when it comes to SEO?

- The title tag is the first thing. It influences your rankings more than anything. I like to pick 5 phrases that I want to rank for then arrange the words in a way that makes sense, doesn’t repeat and is less than 9 words.

- Your body text. Make sure that in your body text you use each keyword at least once that you want to rank for. I am not one of those it has to be in H1 tags or Bold. Honestly I think those carry so little weight that unless you are at number 2 and want to move to number 1 then you might do it. The fact is these arent the difference between being on page 10 and page 1.

- The actual filenames on your site. Don’t put a session id or other things on your URLS, this makes the search engines not be able to find pages that were there before.

- Link Building ” You have to have links. The two suggestions I have is to create link bait, something someone will want to link to, or submit articles related to your field. Submitting articles is honestly the only way YOU control how people are linking to you.

Thats 4 things you have control over. Any time you want to improve your rankings start with these 4 things. This is how you control your search engine rankings

About the Author:

The best way to submit article after article is with Brent’s website. They are an article submission service that allows you to do unlimited article submissions to thousands of directories for one low price.

Tags: Business, Internet Business, Marketing, online business, search engine optimization, SEO, Site Promotion, website, website design, website promotion
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