Social Media

8 Tricks for a Winning YouTube Strategy.

YouTube is very popular around the world. The likes of Instagram and Snapchat have created a brand-new method for brands to experiment using video.

However, with 5 billion videos watched on the platform daily – YouTube is still the supreme video king. YouTube has been in the spotlight in recent times, but not for the best reasons.

Due to the ongoing debates over safety for brands and influencer misconduct, companies may be rethinking their strategy for navigating the increasingly confusing YouTube channel.

Also, if you want to get YouTube comments, then GoViral can help you. One of the methods for increasing the popularity of your YouTube content is to do so.

Here are a few tips for a brand’s YouTube strategy in 2018 with reasons why YouTube should be on top of marketers’ minds on social media (and make sure to look over our videos strategy reports and training).

1. Create Lean-Back Content

One of the most familiar YouTube misunderstandings is that success is only possible when a video goes viral.

The assumption is that if you cannot deliver cats in a prank or play a joke that goes wrong, it’s not the right channel suitable for you.

This is far from the mark, naturally, particularly when you consider the evolving ways that people are now using video content.

While it’s true that a large portion of people is viewing YouTube on their phones, however, that doesn’t suggest that they’re looking for very brief or only entertaining videos.

Google claims that mobile is much like television in terms of video watching, meaning that people are watching at night or at home to unwind.

In the end, companies can no longer think of YouTube as an option for “on-the-go” entertainment. Instead, there’s room for lean-back content, i.e., longer videos with more variety – be it educational, informative, or just entertaining.

2. Be Conscient

One of the traits that all popular YouTube channels have is their regularity. One prominent example is how frequently videos are uploaded by big brands, which are typically posted regularly or even daily.

However, consistency doesn’t necessarily mean that you have a popular channel. However, brands can establish consistency in their format, meaning they post the same type of content.

It can also be achieved by using the same characters or returning to a regular subject or theme. The main advantage is that viewers can know what they can expect from a particular channel, which helps develop a sense of trust over time.

To maintain consistency, brands must develop a content strategy or plan that specifies when and how videos will be produced and released.

3. Create a Community for YouTube

Although short videos are effective at drawing viewers’ interest, they can make for a passive experience (where viewers are watching instead of engaging).

The beauty of YouTube lies in how it helps create an atmosphere of community for businesses, with each channel having the ability to develop an extremely loyal and engaged viewership.

There is a common belief (from both creators and viewers) that comments are accepted and valued.

Therefore, brands must be prepared and ready to react to establish an audience relationship in a series of interactions and communication.

4. Encourage to Take Action

Brands need to encourage users to make comments. However, there are plenty of other ways brands can build an audience and promote loyalty.

YouTube cards are one such instrument – they’re pre-programmed messages that appear in videos to direct viewers to other websites (in videos that are shoppable, for instance, the card could point to a product featured in the video).

End screens can also be an effective tool. They allow companies or creators to highlight up to four components at the end of an episode, including another video, playlist, or a link to a different website.

This informs the viewer that they can take additional actions, which may assist in keeping their attention within the channel instead of clicking to other websites.

5. Optimize for Search

While YouTube’s success is aided by features such as high-quality content and consistency, businesses must ensure that videos receive the most exposure possible.

How can you ensure that your video is ranked well? There are many essential things you can take to boost the visibility of your content, including keywords on the page’s title.Also, using appropriate tags and having a long and well-written description.

6. Think Mobile

Google estimates that three in four adults watch YouTube at home via mobile devices.

It is not apparent that more viewers are using videos content via their phones.

However, it appears that this could also be a positive factor for businesses, as YouTube smartphones are said to be twice as likely to pay attention when watching videos compared to television viewers.

This is because the process of watching videos on mobile is more relaxing. When traditionally watching television, viewers are more likely to engage in other activities simultaneously like cooking, cleaning, or even using a different device.

What can brands do to benefit from this? This is all about focusing on the user’s needs, using a mobile-first approach to create content that is relevant and enjoyable in real-time.

7. Consider Micro-Moments

So, what type of content should you create? According to Google, businesses should consider the “micro-moments” that their customers are having so that they can create relevant content.

Also, think about why someone is turning to the internet to seek assistance, information, or entertainment, and how a brand could make content that can be accessed and delivered the information needed.

Brands that sell beauty products are especially adept in this area, leveraging the need for tricks, tips, and makeup tutorials. The content doesn’t necessarily need to be educational, however.

The cosmetics company Lush frequently posts videos highlighting its ethics and sustainability, which is sure to be a hit with those who have the same mentality.

The cosmetics company Lush frequently posts videos highlighting its ethics and sustainability, which is sure to be a hit with those who have the same mentality.

8. Be Aware of Influencers.

YouTube and influencer marketing have had an enthralling relationship over the last few years, with partnerships between brands generally resulting in increased visibility and reach.

However, in recent years, we’ve seen influencers like PewDiePie and Logan Paul getting themselves in hot waters, leading to many brands rethinking their relationships with influencers.

However, with certain ads showing extreme content, it’s not surprising that some companies have decided to stay off the platform altogether.

Do brands have to be too preoccupied? YouTube’s decision to clamp down on videos that are not safe will (hopefully) will cause more minor problems for advertisers.

Therefore, regarding influencers, it might be recommended that brands tread extra cautiously when working with significant name creators or those whose content is likely to be controversial or inflammatory.

While it may seem like an obvious claim, it didn’t hinder being able to stop the likes of Nike and Pepsi before working together with Logan Paul – a regrettable choice in the light of. 

However, so long as brands practice cautiousness – and work with influencers who align with their brand’s values, there’s no reason to think that the trend of ‘YouTuber’ will not keep growing.

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